As an owner of a pet business, you have to be careful with expenses and how you spend money. Most of you, have limited budgets and the thought of marketing can be scary. However, social media can be the answer you are looking for. Sprout social reports that there are over 3.6 billion people, globally, using social media.
That is a staggering statistic. You’re probably wondering what social media can do for you. Well, below are 5 reasons why your pet business should brand on social media.
5 Reasons: Why Your Pet Business Should Brand On Social Media
1. It’s where you’ll find your target audience
Your target audience, aka your customers, are already on social media. In the same report, Sprout Social says that users spends an average of 144 minutes, per day, on social media. This gives you an excellent opportunity to reach your customers.
Social media lets you create a strategic plan to reach your specific audience. Allowing you to influence your customers directly. Which in turn, drives more qualified leads back to your website. Directly communicating with your specific audience makes it more likely that you will increase your customer conversion rate.
2. Improve your brand awareness. But what is brand awareness?
Brand awareness is how familiar your customers become with your business’s goods or services. Social media helps improve your online presence by increasing your brand recognition. This is accomplished by posting, quality, content that brings value to your target audience. Doing so makes your brand, on social media, more accessible and familiar. It keeps your current customers aware of your brand, but also draws in new leads.
3. Enhance your brand authority
Increasing brand awareness also helps enhance your brand as the authority in the pet industry. This is why, continuously, posting relevant content on social media is important. The more you post, the more chance you have to establish your expertise in the industry.
You’ll find that others will begin to share your content to their followers. Each time building more authority in your brand. It’s like a popularity content. The higher the number of people know about your brand, the greater your authority grows.
4. Higher customer conversion rate
Social media plays dividends to a higher customer conversion rate. According to Hubspot, 93% of brands got a new customer because of a video on social media. Again, all the more reason to consistently post, valuable, content on social media platforms.
There are more conversions because you can bring a human element to your message. Social media platforms are environments where your customers come to socialize and network with others. Because of this, you can offer casual content. Bringing our your brands personality, values, and characteristics.
5. Opportunity for best search engine ranking
By now, we’ve all heard about the importance of search engine ranking. But, what you may not know, is that your social platforms could play a role in how you rank. The most successful brands tend to have a strong social media presence. This could cause search engines to see you as a valuable brand. Deeming you credible and trustworthy for the best search engine ranking.
Not only do you need to, consistently, post content, you need to keep your profiles updated as well. If your customers find your profile outdated, they could take their business elsewhere. Losing followers could cause search engines to lower your ranking. To help your chances, make sure your profiles are all up-to-date.
These 5 reasons why your pet business should brand on social media have opened our eyes to its importance. However, there are numerous other ways that social media could benefit your pet business. Next week, we’ll begin breaking down each platform individually. Starting with how to use Instagram to build your brand.